The Presto watch was a groundbreaking, ultra simple, lightweight, and flexible digital bracelet that transcended traditional notions of what a sport watch could be.
Forecasted to sell around 30k units in its debut, Presto sold a staggering 1.5M units out of the gate in its first year, becoming an instant industry icon upon launch and continuing to sell millions of units over the next decade. Said by a former Nike Timing Sales Director, “Presto single-handedly saved the Nike Timing business.”
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The timepiece featured an ingenious invisible construction and a custom polymer that created a seamless, “technorganic” aesthetic and one of the most comfortable fits in timeware.
Simplicity and the intimate relationship between form, function and materials defined Presto. The fluid form was driven by a revolutionary ergonomic fit that was defined by 3 points of contact with the wrist. These 3 points engaged the wrist and avoided the carpal tunnel while allowing airflow under the watch.
The bracelet’s custom polymer material, inspired by eyewear, provided flex and expansion while also providing a high value finish and natural gradation of color. This material also allowed Nike to extend the product’s market life by introducing eyewear finishes in future seasons never before seen in the watch industry. The innovative fit combined with fluid form and seamless construction set it apart from all other watches and created a new industry icon.
The watch’s package was designed with environmental sustainability and alternate reuse in mind. Once purchased, the package transformed into a seedling pot. This surprise not only delighted consumers but also elevated consumer awareness and expectations in regards to sustainable products.
Designed by Scott Wilson
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