The Presto watch was a groundbreaking, ultra simple, lightweight, and flexible digital bracelet that transcended traditional notions of what a sport watch could be.
Forecasted to sell around 30k units in its debut, Presto sold a staggering 1.5M units out of the gate in its first year, becoming an instant industry icon upon launch and continuing to sell millions of units over the next decade. Said by a former Nike Timing Sales Director, “Presto single-handedly saved the Nike Timing business.”
More Info & Images Inside Post
The timepiece featured an ingenious invisible construction and a custom polymer that created a seamless, “technorganic” aesthetic and one of the most comfortable fits in timeware.
Simplicity and the intimate relationship between form, function and materials defined Presto. The fluid form was driven by a revolutionary ergonomic fit that was defined by 3 points of contact with the wrist. These 3 points engaged the wrist and avoided the carpal tunnel while allowing airflow under the watch.
The bracelet’s custom polymer material, inspired by eyewear, provided flex and expansion while also providing a high value finish and natural gradation of color. This material also allowed Nike to extend the product’s market life by introducing eyewear finishes in future seasons never before seen in the watch industry. The innovative fit combined with fluid form and seamless construction set it apart from all other watches and created a new industry icon.
The watch’s package was designed with environmental sustainability and alternate reuse in mind. Once purchased, the package transformed into a seedling pot. This surprise not only delighted consumers but also elevated consumer awareness and expectations in regards to sustainable products.
Designed by Scott Wilson
Recent searchs:
- nike presto digital watch , nike bracelet watch , nike presto 2012 , white nike sport watches , nike sports watch , nike sport watch for women snaps on , Nike Presto White DIGITAL , nike presto watch digital , nike presto watch 2012 , nike presto watch , nike presto sporty , nike watch presto black , nike watches , nike watches sports , watch package design , watch natural material , vintage nike watch , vintage nike presto watch , the nike presto , sport nike red watches
